12 Tips Online Shopping Cart For New E-commerce Merchants(part 2)

5) Easy Shopping Cart Navigation and Product Organization

Complicated shopping carts may drive customers away. We want customers to easilly drill down to their desired product with just a few clicks and be able to move from one product or category to another with ease. Try to arrange drop down lists so that similar or related products and categories are near each other. Some shopping carts arrange lists in the order they were entered so it is a good idea to handle product organization before they are entered.

6) Include Complete Product Description

If your online shopping cart program includes an additional information or details feature, make sure there actually is additional information that the customer will see when they click on the feature. If all of the information is available on the initial product display then an additional information feature should be turned off. We do not want customers to make unnecessary clicks.

7) Clear Pricing Information

Have product pricing listed wherever the product is listed. If your shopping cart includes product lists (such as category summaries) be sure a column is included for product price. If the price is going to discourage the customer in the summary it will discourage them in the detail. Don't make them take extra clicks to find information that could easily be available without it.

8) Easy Item Ordering (add to cart)

If you are going to use a commercial online shopping cart program make sure that adding to the cart is simple and easy to understand. Customers should not have to hunt for the "add this item" button. Your goal should be to make your online order process be a natural flow.